Event displays are evolving rapidly. By 2025, we’ll see:
- Touch-screen and motion displays
- Eco-friendly materials and design
- AR and VR elements
- Custom content displays
- Mixed physical-digital displays
- Smart display furniture
- LED and energy-saving lights
- Analytics-based displays
These trends focus on interactivity, sustainability, and personalization. They aim to create memorable experiences that boost engagement and ROI.
Quick Comparison:
| Trend | Key Benefit | Tech Involved |
|---|---|---|
| Touch-screen | Interactivity | Touchscreens |
| Eco-friendly | Sustainability | Recyclable materials |
| AR/VR | Immersion | AR/VR headsets |
| Custom content | Personalization | AI-driven displays |
| Mixed displays | Flexibility | Physical + digital elements |
| Smart furniture | Multi-functionality | IoT-enabled furniture |
| LED lights | Energy efficiency | LED technology |
| Analytics-based | Data-driven decisions | Analytics software |
These trends will shape how brands connect with attendees, making events more engaging and effective.
1. Touch-Screen and Motion Displays
Touch-screen and motion displays are changing the game for events by 2025. They’re not just fancy tech – they’re creating experiences that stick with attendees long after the event ends.
The numbers don’t lie. The interactive display market is set to hit $13.2 billion by 2025, growing at 8.1% each year. That’s a big jump from $9 billion in 2020. Why? Because everyone from trade shows to corporate events wants a piece of this tech.
So, what’s the big deal about these displays?
For starters, they keep people hooked. Visitors spend up to 70% more time at interactive displays compared to static ones. More time means better brand memory and more chances to make a sale.
But it’s not just about keeping people around. These displays can change what they show based on who’s looking. Imagine walking up to a screen and seeing content that’s just for you. Pretty cool, right?
And here’s the kicker – all this interaction gives exhibitors a goldmine of data. They can see what people like, what they ignore, and use that info to make their next event even better.
Let’s break down how people are using this tech:
| What It Does | How It Works | Why It’s Great |
|---|---|---|
| Product Demos | Pick up a product, and the screen shows you all about it | No more guessing – you get the info you need, right when you need it |
| Virtual Tours | Big touch screens let you explore brands or products | It’s like being there, without actually being there |
| Interactive Games | Play games related to the brand or product | Makes learning about a product fun, not boring |
| Digital Brochures | Touch screens replace paper catalogs | Saves trees and makes updates a breeze |
One cool example is the Giant LED. It’s like a massive smartphone that everyone can use together. Great for showing off apps or doing group demos.
"The right display strategy can kickstart growth in ways we hadn’t anticipated", says Akshay Kothari from Notion.
Want to use these displays at your next event? Here’s what to keep in mind:
- Make it easy to use. If people can’t figure it out, they’ll walk away.
- Mix it up. Try combining touch screens with other tech like AR or VR.
- Keep it safe. These displays collect data, so make sure you’re protecting people’s info.
Touch-screen and motion displays aren’t just the future – they’re here now. And they’re changing how we experience events, one tap at a time.
2. Eco-Friendly Materials and Design
The events industry is going green. By 2025, eco-friendly materials and sustainable design will be key players in event displays. It’s not just about being nice to the planet – it’s becoming a major factor in attendees’ decisions.
Here’s why it matters:
- 26.8% of attendees say sustainability is their top priority when choosing an event
- 83% of event pros consider sustainability in their planning
- An average person can produce 2.5 kg of waste daily at an event
These numbers show that going green isn’t optional anymore – it’s becoming essential for successful events.
So what does this look like in real life? Here’s how event displays are getting eco-friendly:
| Material | Eco Alternative | Why It’s Better |
|---|---|---|
| Booth Structure | Recyclable aluminum | Fully reusable, less waste |
| Wood Panels | Bamboo or sorghum board | Renewable, grows faster |
| Plastic | Recycled transparent plastics | Less new plastic made |
| Carpeting | Biodegradable fibers | Fully breaks down after use |
| Lighting | LED systems | Uses 80% less energy, lasts 25,000 hours |
| Adhesives | Emissions-free options | Fewer harmful chemicals |
| Shipping Cases | 100% recycled plastics | Uses materials again and again |
Peak Banner a leader in eco-friendly booths, is pushing these materials forward. They’ve even started graphic recycling programs to cut waste even more.
But it’s not just about materials. Smart design is huge too. Modular and adaptable designs are becoming the norm. Why? They let companies reuse stuff from one show to the next. This saves money AND cuts down on waste.
"Modular designs let you reuse materials without making your display less impressive", says a DisplayCraft sustainability expert.
Want to make your display more eco-friendly? Try these:
- Go digital: Use touchscreens or QR codes instead of printed brochures.
- Rent, don’t buy: Rent plants, furniture, or even whole booth structures.
- Light it right: LED lighting cuts energy use by up to 80%.
- Think local: Get materials and services within 250 miles to cut down on transportation.
Going green isn’t just good for the planet – it’s good for your brand too. Companies with eco-friendly displays look forward-thinking and responsible. This can lead to more engagement and better brand loyalty.
As we head towards 2025, the events industry is set for a big shift towards sustainability. By using eco-friendly materials and smart design, companies can create awesome displays that are good for business AND the planet. It’s a win-win that’s shaping the future of event marketing.
3. AR and VR Display Elements
AR and VR are shaking up event displays. By 2025, they’ll be everywhere. Why? They mix real and digital stuff, creating experiences that grab attention and stick in people’s minds.
Check out these numbers:
- 1 billion+ people use AR monthly
- AR/VR market: $24.9 billion in 2023, expected to hit $165.2 billion by 2032
- 56% of businesses already use VR/AR tech
Here’s the lowdown on AR and VR:
| Tech | What It Does | Event Perks |
|---|---|---|
| AR | Adds digital stuff to the real world | Makes displays pop, creates interaction |
| VR | Creates full digital worlds | Virtual demos, brand storytelling |
Real-world examples:
AR in Action
Instagram’s AR Art Murals are cool. Event planners can make 2D art that turns 3D when people scan a QR code. It’s like magic for your walls.
VR for Storytelling
Charity water nailed it with VR at their dinner. They gave guests VR headsets to see a kid in Africa get clean water for the first time. Result? More donations.
"VR let our donors connect with our mission in a new way. The impact was huge", said Scott Harrison, Charity: Water’s CEO.
Using AR/VR at Your Event
- Keep it simple: Start with easy AR stuff like Instagram filters or QR codes.
- Tell a story: Use VR to take people places they can’t normally go.
- Make it shareable: Create AR experiences people want to post online.
- Track results: Use analytics to see what’s working.
The point isn’t just to use fancy tech. It’s about making experiences that boost your brand and get people talking.
4. Custom Content Displays
By 2025, custom content displays will change how brands connect with event attendees. These smart screens show different content based on who’s looking at them, making each viewer’s experience unique.
Here’s why custom content displays are a big deal:
| Feature | Benefit |
|---|---|
| On-the-spot personalization | Content that speaks to each viewer |
| Interactive elements | People stay longer and engage more |
| Data-driven insights | Better grasp of what audiences like |
| Quick updates | Fresh info without manual work |
Let’s look at how they’re used:
1. Product Launches
A big smartphone company used these displays at a tech expo. The screens changed based on who was looking:
- Young folks saw social media features
- Business types got productivity app demos
- Photo buffs saw camera tricks
Result? 40% more people stopped by their booth compared to old-school displays.
2. Trade Show Navigation
Providers made smart ad screens for U.S. retail spots. These weren’t just ads – they were interactive maps. People could:
- Find specific exhibitors
- Get personalized booth suggestions
- See up-to-date schedules
This cut confusion by 25% and boosted visits to smaller exhibitors by 30%.
3. Conference Agendas
These displays are shaking up how people use event schedules. Instead of boring boards, you get:
- Personal schedules based on your interests
- Live updates on session spots
- Tips on who to meet
One tech conference tried this and saw 50% more people in sessions. Folks loved it.
To get the most out of these displays:
- Use attendee data to make it personal
- Keep it easy to use
- Show stuff that helps people at the event
- Keep the info fresh
As we head to 2025, these displays will be key for standout events. By showing people what they care about, brands can grab attention and stick in people’s minds long after the event’s over.
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5. Mixed Physical-Digital Displays
By 2025, mixed physical-digital displays will shake up the event scene. These displays merge real objects with digital elements, creating experiences that grab attendees and stick in their minds.
Why are they taking off? Let’s break it down:
| Benefit | Impact |
|---|---|
| Immersive experiences | Keeps attendees hooked |
| Memorable interactions | Boosts brand recall |
| Flexible content | Easy updates and personalization |
| Data collection | Insights on attendee behavior |
Now, let’s look at some real-world examples:
Novo Nordisk’s 100th Anniversary Exhibition
Novo Nordisk went all out for their centennial:
- Physical curved walls with artifacts and stories
- Interactive web design for global exploration
- VR elements for immersive experiences
This mix of physical and digital told their story in a way that clicked with both in-person and online audiences.
Guardknox’s Mixed Reality Journey
Guardknox, an automotive tech company, got creative:
- Used a 3D-printed car model
- Added Microsoft Hololens for digital overlays
- Created a virtual assistant to explain their tech
This setup let attendees interact with a physical object while getting digital info, making complex tech easy to grasp.
Kamstrup’s Hybrid Customer Experience Center
Kamstrup, a smart metering solutions provider, built a center that:
- Showcased physical hardware
- Used interactive walls for digital displays
- Integrated digital dashboards with real-time data
This mix helped Kamstrup have better chats with customers, showing how their products work on the spot.
"Phygital events create a unique atmosphere that cannot be replicated in a physical or digital setting alone." – Clélia Morlot, PIRATEx Digital Marketing Manager
Want to use mixed physical-digital displays at your next event? Here’s how:
- Start small: Use QR codes to link physical objects to digital content
- Think interaction: Create displays that respond to touch or movement
- Use AR wisely: Enhance physical products with digital info overlays
- Collect data: Use these displays to learn about your attendees’ interests
The goal? Create an experience that feels natural and boosts your message. Don’t use tech just because it’s there.
As we head towards 2025, mixed physical-digital displays will be key for standout events. They offer a unique way to engage attendees, tell your brand story, and leave a lasting impression. By blending the physical and digital worlds, you’re not just showing products – you’re creating experiences that people will remember and talk about long after the event wraps up.
6. Smart Display Furniture
By 2025, smart display furniture will shake up event spaces. These tech-savvy pieces do more than look good – they’re changing how people interact with brands and info at events.
Here’s what makes this furniture special:
- Built-in screens show live content
- Wireless charging keeps devices juiced up
- Sound systems create immersive experiences
- Multi-functional pieces serve as seats, storage, and displays
Real examples are already turning heads:
Ideum’s Duet Touchscreen Coffee Table
This $6,000+ Android-powered table is more than a conversation starter. It’s got Bluetooth and Wi-Fi, making it a breeze to connect. While businesses are jumping on board, it’s set to become a must-have in high-tech homes by 2025.
IKEA’s Wireless Charging Furniture
IKEA’s not missing out. Their Qi-enabled wireless charging furniture line includes everything from bedside tables to lamps. These pieces fit right into event spaces while keeping attendees’ devices powered up.
Smart display furniture isn’t just for show – it’s driving results:
Shopify found that products shown with 3D/AR visualization saw a 94% jump in conversion rates.
The global interactive display market is set to grow from $45.53 billion in 2023 to $93.33 billion by 2033, with a 7.48% CAGR.
An Ideum spokesperson says, "Smart display furniture is changing how we interact with spaces. It’s about creating experiences that engage and inform at the same time."
Want to use smart display furniture in your events? Here’s how:
- Go multi-purpose: Pick pieces that can seat people, store stuff, and show info.
- Focus on user experience: Make sure the tech is easy to use and adds value.
- Keep content fresh: Choose furniture that lets you update info easily.
- Connect with other tech: Link smart furniture to other event tech for a smooth experience.
As we near 2025, smart display furniture will be key in cutting-edge event design. By mixing looks, function, and interactivity, these pieces will create more engaging events for attendees and give organizers valuable data and flexibility.
7. LED and Energy-Saving Lights
LED and energy-saving lights are set to transform event displays by 2025. These modern lighting options pack a punch: they’re energy-efficient, long-lasting, and incredibly versatile.
Why are LEDs taking over? Here’s the scoop:
- They use 75% less energy than old-school bulbs
- They last up to 50,000 hours (that’s 25 times longer than regular lights)
- They come in tons of colors and can be programmed
- They don’t get hot, so they’re safer and cut cooling costs
- They’re tough as nails, perfect for busy events
Companies like Environmental Lights are jumping on the LED bandwagon, offering eco-friendly options made just for trade shows. It’s not just about saving energy – these lights make booths pop.
"LEDs are a win-win for everyone: you, your audience, your company, and the planet." – S2 Imaging
Event organizers are getting creative with LEDs:
- Using LED strips to make edges glow and grab attention
- Backlighting signs and logos to make them stand out
- Using spotlights to show off products or specific areas
- Creating interactive experiences with programmable LED wristbands and lanyards
The numbers don’t lie:
- LEDs can slash electricity costs by up to 75% compared to old incandescent bulbs
- 78% of people think sustainability is super important, so using LEDs can boost your brand image
Planning an event for 2025? Keep these tips in mind:
- Check if the venue requires LED bulbs (some do now)
- Think about color temperature – LEDs come in warm and cool light options
- Don’t cheap out on LEDs – they cost more upfront but save you money in the long run
- Look for flexible LED systems that can adapt to different booth sizes
8. Analytics-Based Displays
By 2025, analytics-based displays will change how we do event marketing. These smart setups use visitor data to adjust content and layout, creating experiences that click with attendees.
Here’s the deal:
| What It Does | Why It Matters |
|---|---|
| Adapts in real-time | Displays change based on how people interact |
| Personalizes content | Shows stuff people actually care about |
| Boosts ROI | Better engagement = more conversions |
| Informs strategies | Data helps plan smarter events |
Let’s look at how this works in the real world:
Tracking Foot Traffic
By watching how people move around, event organizers can:
- Spot the hot zones
- Put booths in the right spots
- Keep people flowing smoothly
At a big tech conference, they used heat maps to see where people went. Turns out, booths near charging stations got 40% more visits. Next year? They redrew the whole floor plan.
Measuring Engagement
These displays don’t just count heads. They track:
- How long people stick around
- What stuff people click on
- Social media buzz
A Google Analytics pro says: "Seeing what people click on most helps make websites better and keeps users interested."
Predicting ROI
Smart displays are getting good at guessing how much money an event will make. One B2B software company tried this at a trade show:
- Tracked 500 booth visitors
- Looked at past sales data
- Guessed they’d make $1.2 million
- Actually made $1.4 million in 6 months
This kind of info helps companies decide if an event is worth the money.
Personalized Content
By 2025, displays might change based on who’s looking. They could show:
- Case studies for specific industries
- Products that fit your job
- Content in your language
A drug company tried this at a medical conference. Their display showed different stuff to researchers, doctors, and hospital bosses. Result? 65% more good conversations than their old booth.
To make these displays work for you:
- Know what you want to measure
- Use numbers AND feedback
- Be clear about how you’re collecting data
- Actually use what you learn
As we get closer to 2025, these smart displays will be key to making events that work, not just look cool. By using data right, companies can create displays that get better every time someone uses them, making sure their message sticks.
Conclusion
The event display world is changing fast. By 2025, we’ll see some big shifts in how marketers grab attention at events. Here’s what’s coming:
Touch-screens and motion displays will be everywhere. People love to interact, and the tech for this is booming.
Green is in. Most event planners are already thinking about how to be eco-friendly.
AR and VR are taking off. Get ready for some mind-blowing experiences that blend the real and digital worlds.
Personalization is key. Smart screens that show custom content? They’re working wonders for booth traffic.
Expect to see more tech-savvy furniture. Imagine a coffee table that’s also a touchscreen. Cool, right?
LED lights are the future. They’re not just pretty – they save energy and cash.
Data will drive decisions. Smart event pros will use analytics to make their displays work harder.
So, how do you stay ahead of the game? Here are some ideas:
- Mix online and offline elements in your displays.
- Go green with your materials and tech.
- Use data to understand what works.
- Make your displays interactive.
- Choose flexible setups that can adapt to different events.
The bottom line? In 2025, it’s all about creating experiences that people remember. Use tech smartly, but don’t forget the human touch.
"The event industry has always been about innovation. We make moments matter."
Keep these trends in mind, and you’ll be set to make a splash at your next event.
