Want to boost sales by 5–10%? Custom tents and signage can help. These tools make your business stand out, attract more customers, and create a professional image. Here’s how you can use them effectively:
- Choose the right products: Popular options include canopy tents ($185), feather flags ($49), and A-frame signs ($189).
- Strategic placement: Position displays near entrances, along sidewalks, or in busy areas to maximize visibility.
- Design for impact: Use bold colors, clear text, and consistent branding for easy readability and recognition.
Whether you’re hosting a sale, launching a product, or building your brand, these strategies can help you drive foot traffic and sales. Read on for tips on materials, placement, and design.
Main Advantages of Custom Tents and Signs
Boosting Brand Visibility
Custom tents and signs help your brand stand out, even in busy retail environments. They give your business a clear and noticeable presence.
Building a Professional Image
Well-designed displays can make your brand look polished and reliable. As one Peak Banner client shared:
Their ability to replicate complex designs accurately on tents is remarkable. My custom tent was the centerpiece of our outdoor event.
This kind of attention to detail ensures your branding stays consistent, no matter where customers interact with your business.
We’ll dive into selecting the best materials and strategic placement for your displays in the next section.
Comparing Display Options
Different displays serve different purposes. Here’s a quick breakdown:
- Custom Tent: Great for pop-up sales; priced at $499
- Light Box: Ideal for storefront displays; costs range from $799 to $2,999
- Umbrella: Perfect for outdoor retail setups; priced at $1,899
- Inflatable Counter: A mobile POS solution; priced between $429 and $549
When used together, these products can create a cohesive marketing setup. For example, pairing a Booth with matching signage delivers a unified branded experience that leaves a lasting impression.
Choosing the right materials and placement is key to making the most of these tools.
How to Use Custom Tents and Signs Effectively
Make the most of your custom tents and signs by focusing on the right materials, strategic placement, and purposeful design.
Choosing Materials and Products
Select materials based on the environment where they’ll be used. For outdoor settings, opt for weather-resistant fabrics and sturdy frames. For indoor use, lighter materials work well and are easier to handle.
- 10×10 ft Canopy Tent (outdoor) – $185
- 11 ft Feather Flag (outdoor) – $119
- 4×7 ft A-Frame Sign (outdoor) – $189
- Table Cover (indoor) – $55
- Retractable Banner (indoor) – $89
- 3 ft Tension Fabric Display (indoor) – $199
Once you’ve chosen the right products, focus on placing them where they’ll have the greatest impact.
Where to Place Displays
Strategic placement is key to attracting and guiding customers:
- Outdoors: Position feather flags, A-frame signs, and banners along sidewalks, near entrances, or in busy areas to grab attention and invite people in.
- Indoors: Use table covers and retractable banners at entry points, by featured products, and around checkout areas to reinforce your message.
- Event Areas: Set up custom tents in central spots or high-traffic zones to create a branded hub for demonstrations or customer interactions.
The next step is to align your display design with your event goals.
Match Displays to Objectives
Tailor your displays to meet your specific retail goals:
1. Sales Events
Use bold, high-contrast colors and clear calls-to-action. Pair a Curved Promotional Counter ($279) with eye-catching signage to drive purchases.
2. Brand Building
Keep your branding consistent by using the same logos, colors, and typography across displays. A Radio Station Event Bundle Set ($795) works well for creating a cohesive look.
3. Product Launches
Create an immersive experience by combining a canopy tent ($595), table covers ($109), and feather flags ($49). This setup highlights your new product while maintaining a professional appearance.
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Examples and Tips from the Field
Here are some practical setups and ideas to make the most of your promotional materials:
Use these setups to grab attention and drive sales:
- Impulse buys in busy areas: A local boutique combined an 8 ft Outdoor Feather Flag ($49) with a 4×7 ft Pop-Up A-Frame Sign ($189). This pairing caught attention and displayed sale details at eye level, perfect for high-traffic zones.
- Mall promotions for branding: Retailers often pair a 2.5×7 ft Pull-Up Retractable Banner with a Premium Full-Color Printed Table Cover. This setup creates a portable and polished display for brand-building campaigns.
Creating Display Sets
Build complete promotional displays without breaking the bank:
- 10×10 ft Custom Canopy Tent ($185) – the centerpiece of your setup
- 11 ft Outdoor Feather Flag ($119) – ensures visibility from a distance
- Curved Promotional Counter ($279) – ideal for showcasing products
Total cost: $583
Tips for Better Displays:
- Add custom covers to tabletop displays for a professional touch.
- Request design mock-ups to confirm logo placement before printing.
- Use the stakes and ropes provided with tents for added stability.
For seasonal campaigns, consider the Tri-Banner Portable Tradeshow Display (on sale for $239). It allows you to switch out promotional messages while keeping your branding consistent.
Check out our design guidelines next to ensure your displays effectively represent your brand.
Display Design Guidelines
Color and Message Tips
Once you’ve chosen your products and placement, it’s time to fine-tune the visuals. Start by using high-contrast colors and keep your message clear and concise for easy readability. For outdoor displays, combinations like navy on white or black on yellow work well. Ensure every design element sticks to your brand guidelines.
Key pointers:
- Stick to one short, clear message.
- Use bold, high-contrast colors and legible fonts for better visibility from a distance.
Brand Design Standards
Keeping your branding consistent across all display materials helps build recognition and trust. Here’s how to maintain a cohesive look:
- Use your official brand colors (Pantone matching is ideal when available).
- Include required disclaimers or trademark symbols.
- Always review mockups and approve the final artwork before production begins.
Design Success Checklist
Before sending your design to production, run through this checklist to ensure everything is on point:
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Durability:
- Opt for UV-resistant inks for outdoor displays.
- Choose sturdy fabrics for displays meant to last.
- Add reinforced edges or hems for areas prone to strong winds.
- Use anti-glare finishes if the display will be under indoor lighting.
- Visual Clarity: Make sure the design is easy to read and understand from the intended viewing distance.
- Brand Consistency: Double-check that your colors, logos, and typography align with your brand standards.
- Practical Considerations: Account for factors like sightlines, lighting, wind conditions, and foot traffic.
- Production Quality: Ensure high-resolution printing and accurate color reproduction to maintain a professional appearance.
Conclusion: Making Displays Work for Your Business
Key Takeaways
Custom tents and signage can increase foot traffic and sales by 5–10% when done right. Here’s what matters most:
- Place displays near storefronts or in busy areas.
- Choose durable materials like UV-coated nylon and sturdy frames for a polished, long-lasting look.
- Stick to brand colors, use high-contrast text, and ensure proper sizing for clear readability.
These strategies can help you make the most of your promotional efforts.
What to Do Next
- Review materials and placement: Decide whether you need canopy tents ($185), feather flags ($49), or table covers ($55).
- Plan your design: Gather your branding elements and figure out where your displays will go.
- Prepare for production: Work with Peak Banner’s design team to handle artwork setup, proofing, production, and shipping.
Following these steps can help you create displays that attract attention and boost sales.
Peak Banner research on event display performance.
