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Back to School Marketing: Best Custom Signage for School Events & PTAs

Back to School Marketing: Best Custom Signage for School Events & PTAs

Custom signage is a powerful tool for schools to boost event attendance, simplify navigation, and build a strong sense of identity. Whether it’s a PTA fundraiser, back-to-school night, or sports event, the right signs can make a big difference. Here’s why they matter and how to use them:

  • Increase Attendance: Use bold, colorful banners with clear calls to action to grab attention and encourage participation.
  • Simplify Navigation: Directional signs guide visitors to key areas like parking, entrances, and event locations.
  • Strengthen Identity: Consistent branding with school colors, logos, and fonts fosters pride and community.

Quick Overview of Top Sign Types:

Pro Tip: Use weatherproof materials like vinyl or aluminum for outdoor signs and keep designs simple yet bold for maximum visibility.

Want to make your school events stand out? Learn how to design and choose the best signage below.

Why Schools Need Custom Signage

Custom signage plays a key role in enhancing back-to-school events by boosting attendance, easing navigation, and reinforcing a strong sense of identity.

Boosting Event Attendance

Vinyl banners are a great way to highlight school events and show school spirit. They’re durable and grab attention. Here’s how to make them effective:

  • Use bold school colors that stand out.
  • Include a clear, inviting call to action.

Simplifying Navigation

Directional signs help visitors find their way, reduce confusion, and ensure everyone knows where key areas like exits and safe zones are located.

Strengthening School Identity

Well-placed signage can build a sense of pride and community within the school. For example, LED signs are perfect for sharing updates in real time, keeping everyone informed and connected.

Up next: a look at the most effective types of signs – from banners to event booth materials – and how to use them effectively.

Top Sign Types for School Events

The right signage can increase attendance, help visitors navigate, and highlight your school’s identity.

Banners

Banners are great for drawing attention to your event. Use school colors, logos, and clear, bold text. Opt for weather-resistant vinyl with wind slits to ensure durability outdoors.

Yard Signs

Yard signs are perfect for guiding visitors. Place them at key spots like parking entrances and walkway intersections to point out parking areas, entrances, and event pathways.

Indoor Signs

Indoor signs help with navigation and create a welcoming atmosphere. Here are some ideas:

  • Entrance: Use welcome banners and event schedules.
  • Hallways: Add directional posters and room assignments.
  • Cafeteria: Display menus and announcements.
  • Gym: Highlight sports schedules and celebrate teams.

Directional Signs

Directional signs make finding your way easy. Keep these tips in mind:

  • Use simple, easy-to-read fonts.
  • Choose durable, weather-resistant materials.
  • Include school branding like colors and logos.
  • Mount signs at eye level for better visibility.

For outdoor use, UV-resistant corflute is a reliable choice that holds up well in the elements.

Event Booth Materials

Make event booths stand out with custom-printed materials like table covers, backdrops, pull-up banners, and pop-up A-frames. These can all be tailored to match your school’s branding.

To tie it all together, focus on consistent branding, clear typography, and long-lasting materials for every sign type.

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Sign Design Tips

School Brand Elements

Stick to your school’s identity by using official colors, displaying the logo prominently, and optionally adding mascot imagery. Maintain a consistent font family to tie everything together.

Text and Typography

  • Use no more than two fonts: one for headlines, another for body text.
  • Keep messages short and include only one clear call to action.
  • Use bullet points or numbers to make content easy to skim.
  • Pick fonts that are highly readable from a distance.

Materials for Outdoor Signs

Select durable, weatherproof materials for outdoor use:

Material Best For Key Features
Aluminum Long-term displays Resistant to weather, UV, and water
Vinyl Laminate Banners and graphics Handles heat and water effectively
Coroplast Temporary events Lightweight and stands up to weather
ACM (Aluminum Composite Material) Custom shapes Strong and highly durable
  • Use mesh banners in windy areas to allow airflow.
  • Add lamination to vinyl signs for better protection against the elements.
  • Opt for coroplast when you need affordable, temporary signage.

Take a look at Peak Banner’s custom products – designed with school events in mind.

Peak Banner Products for Schools

Peak Banner

Now that you’ve got some design tips, take a look at Peak Banner’s lineup of custom signage options:

School Event Products

Product Type Starting Price Best For Key Features
Logo Canopy Tents From $185 Outdoor events, sports days • Full-color logo printing
• Multiple sizes
• Quick setup
Feather Flags From $49 Campus wayfinding, event markers • Durable fabric
• Bright, full-color printing
• Lightweight and portable
Table Covers From $55 Info booths, registration tables • Full-color printing
• Custom sizes available
Mesh Fence Banners From $299 Sports fields, playgrounds • Breathable mesh
• Weather-resistant
Event Bundle Sets From $795 Complete event setups • Coordinated designs
• Includes banners, flags, and more

Product Details

Peak Banner produces vibrant, weather-resistant signage in-house, perfect for both indoor and outdoor use. Their products are designed for easy setup and portability. With direct customer service, they help create custom designs and ensure fast shipping across the country.

Combine feather flags, canopy tents, table covers, and mesh banners to create a unified look for your school events.

Conclusion

Good signage can increase attendance, help visitors find their way, and strengthen your school’s identity. Peak Banner provides weatherproof banners, sturdy yard signs, and custom table covers with bold, full-color prints – all with fast 1–2 day shipping. Use well-designed campus signage to improve visibility, make navigation easier, and bring students, parents, and staff together under your school’s brand. Check out Peak Banner’s school event options today.

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